Y.at Labs is the inventor and custodian for Y.ats - a self-sovereign identity solution based on emojis. Emojis are used to convey emotion, tell stories, connect, and share interests in beautifully simple ways, making Y.ats a brand-new way to express oneself online.

Y.at’s over all goal with the “Generation 0” merchandise line is to make high-end, unique designs around their emoji based IDs and brand. Making sure the aesthetic aligned with the Y.at brand and target market I created this line with a mix of Japanese street wear and the cyber world combined.